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From brand management to consumer behaviour, this course provides you with the essential skills you’ll need for a career in marketing. You’ll be taught by expert researchers and experienced practitioners. And our central London location means there’s plenty of career options when you graduate.
It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.
Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.
No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.
Undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study).
Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.
King's College London is home to over 11,700 postgraduate students and attracts some of the best academic minds in the world. King’s is ranked a top 10 university in the world by the 2020 QS World University Rankings and we are recognised for the global influence of our research and innovation.
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