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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.
The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a
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Certified copy of bachelor's degree and transcripts and Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent. Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE; An interview with the academic dean.
Total per year: CHF 37,800
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"Studying at EU definitely helped me on my path. I really enjoyed learning from lecturers who would come from work to teach us or who had their own companies. Thinking back, I really, I mean really learned a lot from them. It wasn’t just theory they taught us but how to use that knowledge in real-life business situations. They taught us not just from books, but from their daily experience. I also enjoyed the internationality of it. I still have so many friends all around the world with whom I connected so deeply during my studies."
"Studying in EU’s multicultural environment gave me the opportunity to meet new people with different backgrounds, which showed me the beauty of diversity in the world and its endless possibilities."
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