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You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
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Bachelor’s degree, TASC exam (only for applicants with a 3 year bachelor), proof of English language skills.
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