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International Marketing Management with Consumer Psychology - MSc

Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

Overview

This unique Masters degree in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

This is a specialist MSc degree in Marketing which will develop your existing awareness of marketing processes to provide detailed insight into how consumers think, feel and act. The programme combines a core of five international marketing management courses with two specialist consumer psychology courses.

  • Contemporary Consumers - examines the motivations and perspectives of consumers in different international locations.
  • International Strategic Marketing - identifies choices in marketing strategies for local and international brands, focusing on operating a global business.
  • Marketing Logistics - explains how to gain competitive advantage in the international market place by ensuring that the right products reach the right people at the right time.
  • Branding and Communications - considers the power of brands and helps you to master the key principles of brand management by learning how integrated marketing communications creates a valuable brand with strong, effective messaging.
  • Research Philosophy and Practice – provides training in a range of research skills that prepares you for the dissertation project and also provides the foundation for roles in market insight and business consultancy.

Accreditation

Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.


Visit the International Marketing Management with Consumer Psychology - MSc page on the Heriot-Watt University website for more details!

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