Cultural and national differences pose various problems for organisations who market their products and services around the world.
Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.
The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.
The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.
In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.
The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.
It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Knowledge and understanding
Upon completing the programme, students will have:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Students will ble able to:
Key / transferable skills
Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).
Visit the International Marketing Management MSc page on the University of Surrey website for more details!