• University of Leeds Featured Masters Courses
  • Loughborough University Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • Loughborough University London Featured Masters Courses
  • Queen Mary University of London Featured Masters Courses
  • Arden University Featured Masters Courses
  • Ulster University Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
De Montfort University Featured Masters Courses
University of Hertfordshire Featured Masters Courses
University of Reading Featured Masters Courses
Queen’s University Belfast Featured Masters Courses
Loughborough University Featured Masters Courses

International Marketing Management MSc


Course Description

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Course content

Core modules will develop your understanding of international marketing in theory and practice.

You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.

From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.

You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.

  • Consumer Behaviour Across Cultures 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits
  • International Services Marketing 15 credits
  • Global Distribution and Supply Chains 15 credits
  • Professional Skills and Employability 15 credits
  • Company Marketing Project 15 credits

Optional modules

You’ll choose one further optional module.

  • Corporate Social Responsibility and Sustainability 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Social Media Marketing 15 credits

For more information on typical modules, read International Marketing Management MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.


Visit the International Marketing Management MSc page on the University of Leeds website for more details!

(Student Profile)

Vita Kadile

1144.JPG Originally from Latvia, Vita Kadile, decided to pursue a postgraduate course in International Marketing Management after developing a passion for the subject in her first job after graduating from her undergraduate degree.

"After undergraduate degree I had 2 year gap. During that time I worked as a marketing and sales manager in 4 Star Hotel, located in Riga, Latvia, After the first year I was transferred to restaurant department to take care of 3 restaurants of the hotel and develop their marketing activities which is where my passion for the subject of marketing developed. I had heard a lot of good things about University of Leeds and when I moved to live in UK, I decided that Leeds was definitely the best option as one of the best universities in the UK and Europe.
The course duration is 1 year, which is very convenient, though quite an intensive programme. It comprises of ten modules as well as a dissertation/project. It involves a lot of group work and it is essential to be a part of a team. This also helps to find new friends and support during the studies. The modules included in the first semester are International marketing, Marketing strategy, Consumer behaviour, Marketing communications and Marketing research. These modules introduced us strategic and cultural aspects of marketing, market research and consumer profile, as well as communication tools. Both exams and assignments are for assessment. There is a lot of additional literature available in university libraries apart from modules core texts.

During the course I have made new friends and met so many people from all around the world. This experience has been amazing as I really love communicating and socializing. I have found lecturers and tutors of high level, contributing a lot to their modules and work. In fact, all the staff have been very helpful and friendly to everyone. The students on this course are from all around the world and it has been great to get to know many of them. I’ve found some really good friends!

I have enjoyed several highlights of my time in Leeds: exciting studies, wonderful people, lively atmosphere, countless opportunities for socialising and networking, computer cluster as a second home during assignments and dissertation, winning of Leeds for Life project etc. etc... I already miss it!"


(Scholarship)

Business School General Scholarships - 20+ Awards

There are two financial awards for University of Leeds alumni joining the Business School:- Leeds Alumni Bursary
University of Leeds graduates are entitled to a 10% bursary towards tuition fees. Leeds graduates with a First Class undergraduate degree are also eligible for the Leeds University Business School Alumni Excellence Scholarship (details below). - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Fully funded students are not eligible for this scholarship.

Value of Scholarship(s)

10% bursary towards fees

Eligibility

- Leeds Alumni Bursary
If you are a former student of the University of Leeds you may be eligible for a 10% alumni tuition fee bursary. - Leeds University Business School Alumni Excellence Scholarship
University of Leeds graduates who achieved a First Class award in their undergraduate degree are eligible for this scholarship. Applicants who qualify for this scholarship are also entitled to receive the Leeds Alumni Bursary (details above) and so resulting in a total award of 20%. For more information on eligibility and qualifying awards, please visit the Leeds University Business School website (listed below).

Application Procedure

All eligible applicants with an offer to study a Masters programme beginning in September 2017 will automatically be advised by our Admissions team.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing International Excellence Scholarship - 10 Awards

Scholarships worth £5,000 towards the cost of tuition fees.There are 8 scholarships available in total, divided between the following Masters programmes:- Three for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Two for MA Corporate Communications, Marketing and Public Relations
- Three for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

£5,000

Eligibility

Particularly deserving international applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing International Excellence Scholarship application form via the Leeds University Business School website (listed below).The deadline for 2017/2018 applications has now passed.

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Masters in Marketing UK/EU Excellence Scholarship - 13 Awards

Half fee scholarships towards the cost of tuition fees.There are 13 scholarships available in total, divided between the following Masters programmes:- Four for MA Advertising and Marketing
- Two for MSc Consumer Analytics and Marketing Strategy
- Three for MA Corporate Communications, Marketing and Public Relations
- Four for MSc International Marketing ManagementTo be considered for the scholarship you must:- Hold a conditional or unconditional offer for the relevant Masters programme for 2017/2018
- Demonstrate an excellent academic track record
- Show excellent professional and personal skills evidenced through work experience and/or extra-curricular activities.

Value of Scholarship(s)

Half-fee

Eligibility

Particularly deserving UK/EU applicants wishing to undertake the following Masters programmes in 2017/2018:MA Advertising and Marketing
MSc Consumer Analytics and Marketing Strategy
MA Corporate Communications and Public Relations
MSc International Marketing Management

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Masters in Marketing UK/EU Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships/


(Scholarship)

Dean's Excellence Scholarship - UK/EU - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding students from the UK/EU who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for applications is:
31 July 2017, 23:59 (UK Time)

Further Information

http://business.leeds.ac.uk/masters/scholarships


(Scholarship)

Dean's Excellence Scholarship - International - Single Award

A full-fee scholarship, which provides a bursary covering tuition fees.For eligible applicants to any Business School Masters programme in 2017/18.

Value of Scholarship(s)

Full-fee

Eligibility

This scholarship is available to all academically outstanding international students who are applying for a Masters programme at Leeds University Business School.

Application Procedure

Once you have been made an offer for the relevant Masters programme, you can apply for the scholarship by downloading the Dean's Excellence Scholarship application form via the Leeds University Business School website (listed below)The deadline for 2017/2018 applications has now passed.

Further Information

http://business.leeds.ac.uk/masters/scholarships



Entry Requirements

A bachelor degree with a 2:1 (hons) in any subject. The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing. English language requirements: IELTS 6.5 overall, with no less than 6.0 in any component.

Last Updated

08 August 2017

Email Enquiry

Recipient: University of Leeds

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X