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International Marketing Management (MSc)


Robert Gordon University School of Creative and Cultural Business

Full time See Course MSc Full time - 12 - 14 months

About the course

This accredited course is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid

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Entry Requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.


Fees

FOR ACADEMIC YEAR 2019/2020

UK/EU Students
£5,500 entire course

International Students
£12,470 entire course

Course Content


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