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Course Content

Course content

This accredited course is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

What you will study

STAGE 1

You will gain a solid understanding of marketing and its key functional areas including business marketing and innovation, strategic digital communications, and global marketing management. Transferable skills in communication, teamwork and presentation are also developed.

STAGE 2

You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the Masters dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.

STAGE 3

The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Teaching and assessment

You will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group activities, case studies, individual learning, discussion, simulation and presentations.

Text books, academic journals and professional marketing related commercial publications will provide you with additional knowledge and understanding of the subject.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

ACTIVITY SUMMARY

  • Lectures - 30-60 students per group, 8 hours per week
  • Seminars - 25 students per group, 2 hours per week
  • Tutorial - 25 students per group, 2 hours per week
  • Project Supervision - 1 student per group, 0.5 hour per week
  • Field Work - 1 student per group, 1 hour per course
  • External Visits - various hours per course

INDEPENDENT STUDY

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 10-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

STAFF DELIVERING ON THIS COURSE

A number of our teaching staff have industry experience, with some undertaking teaching exchange visits in an overseas partner institution, which provides them with unique experiences and can enhance your learning through translation into case studies, lectures and tutorials.

Other staff members include guest lecturers, industry professionals and subject experts in supporting disciplines of Communication, Media and Management. Many of our staff feature in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.

Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives.

ASSESSMENT

Typically students are assessed each year:

  • 5 reports
  • 1 dissertation
  • 1 portfolio
  • 1 project output
  • 1 oral assessment

Placements

You will have the opportunity to undertake a four-week period of professional industry experience in a marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.

Job prospects 

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include Marketing Manager, Brand Manager, Global Marketing Executive, Director of Advertising.

How to apply

Please visit the website to find out how to apply.


Visit the International Marketing Management (MSc) page on the Robert Gordon University website for more details!

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