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Course content

This MSc provides you with an opportunity to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. The course is taught from our London campus.

You will specialise in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.

The course covers the following areas:
-Consumer behaviour
-International brand management
-The international business environment
-International marketing
-International marketing communications
-Market analysis
-Marketing research
-Principles of marketing

You will also complete a dissertation. This will either be research-based or practice-based. It is designed so that you can demonstrate the understanding and skills you have gained from the course in the context of a detailed study of a management or business issue. You will be supported through research study skills modules and experienced research supervisors.

We also offer International Marketing MSc at our Newcastle campus.

The course is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate course. You will develop the knowledge and skills required for a successful career in business and marketing within an international context.

Newcastle's graduates are currently employed in companies around the world including:
-L'Oreal
-Accenture
-Microsoft
-Sainsbury's
-Shell
-Nestlé
-HSBC Bank International

Careers

As this is a new course we don't have any careers destination information yet. Instead, you might be interested to see information about our graduates who studied postgraduate marketing.

Visit the International Marketing (London Campus) - MSc page on the Newcastle University website for more details!

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