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MSc International Marketing and Entrepreneurship


University of Essex Essex Business School

About the course

What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:

  • the marketing

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Entry Requirements

A 1st, 2:1 or good 2:2 degree, or equivalent, in any discipline. We accept a wide range of qualifications from applicants studying in the EU and other countries. Email for further details about the qualifications we accept. Include information in your email about the undergraduate qualification you have already completed or are currently taking.



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