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Course content

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course details

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied nature of the course is considered to be one of the highlights of the programme, enabling you to work on live projects. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice.

The Marketing Analytics in Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives.

What you study

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

  • Business Research
  • Business Research Methods
  • Developing Self and Others
  • Dissertation
  • Global Business Environment: Culture, Management and the Economy
  • Managing in a Challenging Environment
  • Marketing Analytics in Practice
  • Strategic Marketing in Practice

Modules offered may vary.

Teaching

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Employability

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.


Visit the International Management (Marketing Management) MSc page on the Teesside University website for more details!

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