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General management know-how perfectly combined with big data expertise

Whether it’s in classical retail or online shopping, financial services, the aviation, travel or tourism industry, or in telecommunications: Data is the key to the success of a business in almost any industry today. It’s not just about the amount of data collected but about preparing it analytically and using it profitably.

As a Big Data Manager, your goal is to generate maximum strategic value from data. You coordinate projects and work at the interface between head management, data engineering and data analysis. You have familiarity with the principles of information management, understand artificial intelligence techniques and have a grasp of new technologies and their benefits to the business environment.

And at the same time you are aware of the needs of your business and can reconcile the use of data with corporate strategy. Last but not least, you use your know-how to critically scrutinise current trends in big data, to differentiate pure hype from feasible solutions, and to make appropriate recommendations to management.

What you will learn from us

The master programme in Big Data Management prepares you for a career in one of the most important areas in future corporate environments.

  • You will learn how to prepare data, how to connect data from different sources, and how to analyse these relationships.
  • You will learn methods of data analysis in artificial intelligence.
  • You will evaluate the application of these methods in various corporate scenarios.
  • You will critically look at solution providers, as well as the ethical, social, and data protection issues within big data management.
  • You will deepen your management expertise, and work on your analytical skills.

Visit the International Management - Big Data Management page on the IUBH University of Applied Sciences website for more details!

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