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International Luxury Marketing - MSc

Oxford Brookes University Oxford Brookes Business School

Full time & Part time September, January MSc Full time: 1 year or 2 years; Part time: MSc: 24 months

About the course

Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing.

Your studies will equip you with insight and critical skills, and you will:

  • learn to assess situations from financial, commercial and cultural standpoints
  • learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
  • develop marketing strategies in a luxury context
  • understand how building customer trust and championing luxury brands is critical
  • learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.

With the sandwich mode, you can apply for a year’s paid, supervised work in

Read more about this course

Entry Requirements

A minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

For further details, please View Website

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