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International Hospitality, Events and Tourism Management (MSc)

Course Description

This course has been designed as a conversion programme to prepare you for a successful management career in the international hospitality, events and tourism industry. You will be introduced to key concepts, including the psychology of tourism behaviour, how to create a marketing plan, hospitality operations and strategic financial management.

Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career.

The school holds a range of events that provide you with opportunities to interact with professionals, employers, academics, students and alumni. This helps you to develop your networking skills and gain useful, global contacts for the future.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/international-hospitality--events-and-tourism-management-january-entry/

Why choose this course?

- The Oxford School of Hospitality Management is ranked top in the UK and seventh in the world for hospitality management education (Taylor Nelson Sofres, 2013).

- In a recent survey, 100% of our students said they would recommend us to potential students (PTES 2014).

- You will be mentored by a leading senior figure from industry, who will help with your professional development.

- You will frequently engage with industry experts through our range of events and international visiting speaker programme.

- Our dedicated careers office provides you with extensive support in securing graduate jobs and placements. They invite leading hospitality employers to visit the campus and recruit students.

- You will learn from recognised experts in their fields – those who write the books that support your learning.

- Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.

- A computer-based hotel simulation project will introduce you to the crucial links between financial, human resource, marketing and operations management.
- In the module Tourist Consumer Behaviour and Marketing Management you choose an attraction or museum, then research and write a marketing plan for the business.

- Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.

- You can customise assignments to suit your own interests.

- Practice and theory is integrated into your learning and assessment.

- An optional one-year, post-study sandwich mode comprises of one year's full-time, paid, supervised work experience.

- Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.

Teaching and learning

The innovative learning experience on this course includes multicultural group work, live case studies, the opportunity to create your own brand and an international visiting speaker programme. You will have the opportunity to be personally mentored by an industry leader.

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the hotel and tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, theatre role-plays, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Attendance pattern

The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.


After graduation from this course you will have excellent career prospects in hospitality and tourism – especially in the international hotel industry. Our graduates go on to work for the leading hotel brands in a wide range of roles either in the UK or internationally with companies like Accor, Compass, Carnival, Four Seasons, Hilton, Hyatt, IHG, Shangri-La, Mandarin Oriental, Marriott, Rezidor, Sodexho, Sol Melia, Starwood and TUI. Depending upon their prior experience, graduates have obtained supervisory/junior management positions and operational roles.

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

The Oxford School of Hospitality Management is ranked number one in Europe for hospitality research, and top in the world for research productivity (Journal of Hospitality and Tourism Research, March 2011).

We were recognised in the most recent research assessment exercise (RAE) as 'one of the leading hospitality research groups in the UK'.

Research areas and clusters

We are committed to ensuring that research output informs teaching and has a positive impact on industry, internationally. Our hospitality and tourism research areas include:
- consumer satisfaction
- education, careers and development
- environmental management and food studies
- entrepreneurship and small business management
- internationalisation and branding
- performance measurement and financial management decision making.

The School maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.

Visit the International Hospitality, Events and Tourism Management (MSc) page on the Oxford Brookes University website for more details!

Entry Requirements

A minimum of a second class honours degree (2:2) or equivalent in any subject. Entry will be subject to two satisfactory references (one of these must be an academic reference). Although useful, prior work experience in the hospitality and tourism industry is not a requirement for this course.

Course Fees

Home / EU: Full-time £8,000; International: Full-time £13,700

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