This is a broad course that prepares you for a successful management career in the international hospitality, events and tourism industries. You will be introduced to key concepts, including the psychology of consumer behaviour, how to create a marketing plan, hospitality operations and strategic financial management. You don’t need to have previously studied hospitality, events or tourism management and prior work experience is not required.
After completing your academic studies, you will have the option to undertake a one-year paid work placement as part of the course (sandwich mode). You will be fully supported in finding a placement and supervised throughout.
The School provides you with opportunities to interact with professionals, employers and alumni. This helps you to develop your networking skills and to gain useful, global contacts for the future. Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior industry professional.
The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.
You can choose one elective module from the following:
Please see the following course structure charts:
The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with hotel, tourism and events industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism industries.
Assessment is based predominantly on individual coursework and the dissertation. There is an examination in the Strategic Financial Management module.
Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.
Field trips are optional and are paid for by the student.
The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.
Visit the International Hospitality, Events and Tourism Management MSc page on the Oxford Brookes University website for more details!