E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Multichannel Marketing units
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world
The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.
The programme aims to:
What our students say....
Would you recommend Manchester as a place to study?
I would recommend Manchester because Manchester is the best place if someone likes fashion, wants to study and enjoy modern city life. I think Manchester is a student city, it includes all sorts of entertainments such as shopping, cinema, restaurants and it has a very centralised universities area that provides a good atmosphere to study, so I have really enjoyed to study in Manchester. Hoi Ting Chi, 2010
I will definitely recommend Manchester. The services for students in Manchester is excellent. To me, I think I was very lucky to have had a supervisor like Helen McCormick Wenting Zheng, 2010
I would recommend Manchester because there is so much going on, it is fun, vibrant, interesting and multicultural. Charlotte Levitt, 2010
The first two semesters are spent following a programme of lectures and tutorials, which are continually assessed through written assignments. You take examinations in January and May and following a satisfactory assessment you commence a research project culminating in the submission of a dissertation in mid-September.
6 x 15 credit taught units = 90 credits
International Fashion Retailing Semester 2
90 credit Dissertation Project
Multichannel Marketing units: International Fashion Retailing , E-Fashion Retailing , Multichannel Marketing Management , International Supply Chain Management , Fabric Structures, Research Methods and a Dissertation project.
The MSc international Fashion Retailing (Multichannel Marketing) programme gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. Specialist E-Retailing Dissertation and Multichannel Marketing projects will also be offered in this pathway only.
Past dissertation topics have included:
Visit the International Fashion Retailing (Multichannel Marketing) (MSc) page on the University of Manchester website for more details!