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International Fashion Marketing (with Optional Extended Professional Practice) - MSc

Coventry University London Business and Management

Full time & Part time September MSc

About the course

Are you looking to move into fashion, accelerate your fashion career, set up your own business, or extend a family enterprise? This fast-paced, practical course is ideal for a wide range of ambitious, highly motivated students seeking a springboard to a career in global fashion marketing.

You’ll study in one of the world’s most thrilling fashion capitals, surrounded by iconic and emerging brands as well as linked occupations such as photography, styling, events and publishing. You’ll have endless opportunities for exposure to the world of fashion, from up-and-coming designers and their pop-up shops to global trend laboratories, exhibitions and museums, street markets, high-street stores and luxury fashion brands. 

You’ll have the flexibility of being able to study part-time or

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Entry Requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Where is Coventry University London


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Student Profile(s)

Wan-Wen Huang

2129.JPG Hello, my name is Wan-Wen Huang, but most of my friends in the UK call me Julia. I come from Taiwan and am studying MBA International Fashion Management at Coventry University London Campus.

One of the aspects of this degree programme I particularly enjoy is learning to identify consumer trends – in other words, observing customers who are shopping – and London is the perfect place for that. I have lived in the West before, and I like to look around what is happening in London because the city is so diverse and so different from the rest of the world from the business point of view. There are customers from all over the world, and for this reason I’ve found studying at Coventry University London Campus very useful. Every day I’m meeting people from different countries and continents – the EU, China, India and Nigeria among others. Everyone’s background is different and the way they see the world, do business and shop are very different. I also like the tutors a lot. I think that good tutors are vital for a good university experience.

There are several reasons why I chose to study this degree programme. First of all, my family are involved in fashion design; we would like to run a fashion-related business and I thought that this course would match my professional objectives. I chose the MBA over the MSc because I thought the MBA to be more valuable due to the training it offers – it combines management, marketing and fashion, providing students with a useful set of skills and knowledge for work. Another reason was the ranking and the profile of the university. I think it’s a great university for international students. The location was also important – after all, I think that if you want to study fashion, you’ve got to study in London because it is a great centre of international fashion.


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MSc Academic Performance

The Joey Leong Coventry University London Scholarship

UK/EU Postgraduate Scholarship

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Recipient: Coventry University London

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