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International Fashion Marketing - MSc

Heriot-Watt University School of Social Sciences

Full time & Part time September PgDip, MSc 1 year full time, 2 years part time

About the course

MSc International Fashion Marketing (IFM) at Heriot-Watt University's Edinburgh Business School was founded with the support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Per Una brands. 

This is a Specialist MSc

MSc International Fashion Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge. 

This 1-year Masters programme focuses almost entirely on the area of International Fashion Marketing. It blends cutting-edge academic thinking with best practice from industry to give

Read more about this course

Entry Requirements

A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

Applicants with relevant education and work experience may also be considered.

Course Content

Where is Heriot-Watt University


Student Profile(s)

Rosanna Adams

After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.

I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.

I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.

And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.


Postgraduate Merit Award

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