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MSc International Fashion Marketing (IFM) at Heriot-Watt University's Edinburgh Business School was founded with the support and guidance of George Davies, the internationally-renowned fashion designer and businessman behind creations for Next, George at Asda, and Per Una brands.
MSc International Fashion Marketing is a Specialist MSc programme led by academics at the Edinburgh Business School. As a Specialist MSc, this degree gives those who have worked in the field or studied a similar subject previously, the chance to expand, refine and enhance their knowledge.
This 1-year Masters programme focuses almost entirely on the area of International Fashion Marketing. It blends cutting-edge academic thinking with best practice from industry to give
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A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.
Applicants with relevant education and work experience may also be considered.
Heriot-Watt University is one of the world’s leading universities with strong links to international business and industry driven by our established reputation as a top research-led institution. With a rich heritage stretching back to 1821, we are a truly global university bringing together scholars who are leaders in ideas and solutions delivering innovation, educational excellence and ground-breaking research.Read more
After completing my undergraduate degree in Business Management I wanted to apply the broad skill base and knowledge I'd gained into a more focused industry.
I'd worked in fashion retail whilst at school and university and I really wanted to get into buying - Heriot-Watt's MSc International Fashion Marketing has such strong links with the fashion and marketing industry and I was really impressed that fashion entrepreneur George Davies sponsors the programme.
I learnt lots and one of the highlights of the year was the trip to Milan in February - it is fantastic to go to such a leading fashion capital and soak it all up.
And if you get the opportunity to apply for an internship whilst on the programme - go for it! Don't be put off by small companies either ... they are great for learning lots and having more responsibility that you might have in a larger organsiation.
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