International Events Management (MA)

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

• Top overall in London for our hospitality, event management and tourism programmes (Guardian University Guide 2018)
• Top overall in London by the Complete University Guide 2017 
• Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

Outcomes

The aims of this degree are to:

• Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
• Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
• Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
• Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

Full time

Year 1

Students are required to study the following compulsory courses.

• Scholarship and the Events Professional (15 credits)
• Themes and Issues in International Events Management (15 credits)
• International Events: Managing People Across Cultures (15 credits)
• Dissertation (45 credits)
• Live Event Project (15 credits)
• International Arts and Entertainment Festivals and Events (15 credits)
• Entrepreneurship and Innovation for Events and Tourism (15 credits)
• Business English for Academic Purposes - Level 4
• Strategic Financial Management for Events (15 credits)
• Relationship Marketing and the Customer Experience (15 credits)
• Research Methods (15 credits)

Part time

Year 1

Students are required to study the following compulsory courses.

• Scholarship and the Events Professional (15 credits)
• Themes and Issues in International Events Management (15 credits)
• Entrepreneurship and Innovation for Events and Tourism (15 credits)
• Strategic Financial Management for Events (15 credits)
• Relationship Marketing and the Customer Experience (15 credits)

Year 2

Students are required to study the following compulsory courses.

• International Events: Managing People Across Cultures (15 credits)
• Dissertation (45 credits)
• Live Event Project (15 credits)
• International Arts and Entertainment Festivals and Events (15 credits)
• Research Methods (15 credits)

Assessment

Assessment procedures reflect the overall objective of each course. 

You will be assessed through a rich and balanced portfolio of techniques, including:

• Class presentations 
• Tests and examinations
• Essays
• Problem-solving tasks
• Case studies
• Consultancy plans
• Fieldwork
• Portfolios
• Dissertation.

Teaching and learning

Our teaching and learning philosophy includes the whole learning process, both how courses are taught and how the personal needs of our students are addressed. Lectures and tutorials provide a framework of knowledge which you will be expected to build upon through private reading and completion of self-directed tasks.

Classes are a mixture of lectures, tutorials, presentations, videos, seminars, guest speakers, site visits and field trips, depending on the teaching requirements of the course. Attendance is monitored throughout the year, both for core and option courses. You will be expected to attend taught courses on a frequent basis.

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Employability

You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). The BSEO team develops your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards which shows its dedication to actively support your career development.

Extracurricular activities

The Events Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers. You will also be able to gain work experience and develop your skills at the various events the society organises.

Visit the International Events Management (MA) page on the University of Greenwich website for more details!