International Events Management MA

Study this Master's in the heart of London which hosts a huge variety of world-class live events, ranging from music and entertainment to sporting events, international trade fairs and community festivals to name but a few.

The events industry is a dynamic and rapidly growing sector, incorporating both commercial and creative elements. If you are seeking to develop your management potential within this sector and improve your transferable skills such as presentation ability and creativity, then this Master's is for you. 

Course structure

You will gain knowledge in direct marketing campaigns when acquiring new customers and nurturing existing customer relationships. A greater number of organisations now invest in live communications to create experiences for customers, inspire and motivate employees, and develop meaningful messages for brands.

Our Master's will equip you with the skills and knowledge to manage an events project and quality of service delivered at the event. You will gain a better appreciation and understanding of the theoretical underpinnings, operational practice implications, and public policy issues relating to events management.

Our combination of courses will provide you with knowledge in relationship marketing, event budget management, innovation, managing culturally diverse teams, strategic project management, all required for developing you as an events professional.

Career development

We work closely with a variety of events-related organisations, venues, and suppliers, both locally and throughout London, with the aim of producing the successful events managers of tomorrow. 

Many aspects of the events sector are covered in this programme, which is delivered by accomplished academics with varied experience across all aspects of events with contributions from practitioners and specialists from the industry.

Rankings

Our hospitality, events management, and tourism subjects are ranked: 

• No. 1 in London (Guardian University Guide 2018).
• First in London overall (Complete University Guide 2018).
• Top 5 for student satisfaction in London (Complete University Guide 2018)

Outcomes

The aims of this degree are to:

• Enable you to gain a broad grounding in business subjects while focusing on your specific discipline of events management
• Prepare you for a career in the events industry by developing your skills and knowledge at a professional level, and as preparation for research or further study in the area
• Develop your ability to apply knowledge and understanding of the events business and events management to complex issues, both systematically and creatively, to improve events business and events management practice
• Enhance lifelong learning skills and personal development, to stimulate self-direction and originality and to contribute to the events business and society at large.

What you will study

Students are required to study the following compulsory modules.

• Scholarship and the Events Professional (15 credits)
• Themes and Issues in International Events Management (15 credits)
• International Events: Managing People Across Cultures (15 credits)
• Dissertation (45 credits)
• Live Event Project (15 credits)
• International Arts and Entertainment Festivals and Events (15 credits)
• Entrepreneurship and Innovation (15 credits)
• Academic English for Postgraduates (Business)
• Strategic Financial Planning (15 credits)
• Relationship Marketing and the Customer Experience (15 credits)
• Research Methods (15 credits)

Careers

Graduates pursue opportunities in senior positions in a wide variety of roles connected with events and events management. This may include events management companies, PR firms, local authorities, performing arts companies, festivals, conference venues, theatres, hotels, sports venues or concert halls.

Visit the International Events Management MA page on the University of Greenwich website for more details!