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Study a vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events and learn how to plan, manage and evaluate them.

  • Understand how strategic decisions involve multiple business areas at once.
  • Solve complex problems through innovative, analytical and critical thinking.

The focus of the course is on the strategic role events play in modern society, and how they contribute to organisational and community objectives. Recent developments in event strategy are at the core of the course, based on the research of our 25-strong academic research team. You learn to understand how strategic decisions involve multiple business areas at once and how to solve complex problems through innovative, analytical and critical thinking.

‘The quality of lecturers and modules on the course allowed me to gain a real insight into the events industry. I now have a job with one of the top advertising agencies in South East Asia.’

Por Thanvarat, MSc International Events and Conference Management, 2017 graduate

How you learn

Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

You learn through:

  • experiential workshops
  • seminars
  • tutorials
  • site visits

Applied learning

You choose an optional module and complete a work-based learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have a dedicated placement team to support you. Placement opportunities exist in organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School, the World Duty Free Group.

Every year there are 300 large events taking place in Yorkshire such as sports, cultural, festivals, arts and more. We have established a solid relationship with their organisers so that you have the chance to work, volunteer or just look behind the scenes at most of these events.

Our students were recently involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations.

We maintain strong links with the event community and we are the founders of the Events Hub, an informal and friendly community where practitioners can come together to share experiences and ideas and to learn from others.

Future careers

This course prepares you for a career in:

  • global hotel groups
  • event venues
  • government organisations
  • non-government organisations
  • international associations
  • conference and event departments and organisers
  • international leisure resorts
  • potential career opportunities in agencies specialising in events and conference business analysis
  • potential progression to PhD study on successful completion of the course to Masters level

Where will I study?

You study at City Campus.

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more


The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

Modules studied may differ depending on when you start your course.

Compulsory modules:

  • Business And Management Strategy30Coursework 
  • Delivering Successful Business Events30Coursework 
  • Dissertation45Coursework 
  • Research Methods15Coursework 
  • Strategic Event Creation30Coursework 
  • Work Related Learning15Coursework 

Elective modules:

  • International Cultural Events15Coursework 
  • Live Event15Coursework 
  • Major Event Policy And Practice15Coursework 
  • Outdoor Experiential Events15Coursework 
  • Tourism And Globalisation15Coursework/Practical 

How do I apply?

You apply for this course via our online application form.

Apply now

Visit the International Events and Conference Management (MSc) page on the Sheffield Hallam University website for more details!





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