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International Event Management MSc (PGDip, PGCert)

Course Description

Course in brief

Our MSc in International Event Management requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management. You will be expected to critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production, or legacy planning, and consider strategic responses to forces impacting on events from the global operating environment.

This is an academic course with a high degree of vocational relevance. The content and delivery of the course is strongly underpinned by the course team's expertise, research activities and in many cases first hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

Course structure

Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.

Areas of study

Adopting a social scientific approach to the analysis of the international event industry, specialist subjects include international event strategy analysis and development, critical issues surrounding risk in modern societies, event project management and international event marketing, sponsorship and fundraising. Conceptual analysis is applied through use of a variety of case studies from mega sport and cultural events to more localized cultural, business or charity events.


Event Policy and Practice
Event Project Management
Globalisation, Society and Culture
Management Strategy in a Global Business Environment

Two from:*
International Event Marketing, Sponsorship and Fundraising
Risk and Crisis Management
Digital Marketing Strategies
Sport Tourism
Contemporary Issues in Global Sport
Professional Enquiry
Ethical and Social Responsibility: Theory and Application
Innovation, Entrepreneurship and Small Business Development
The Visual and Visuality: Performing Culture
Anthropology: Critical Perspectives
Tourism, Landscape and Materiality
Tourism and International Co-operation
International Hospitality Development
Contemporary Issues in Cruise Management

*Please note that the above list is an indication of the optional modules available at present. These modules may change in accordance with the latest developments in the international event industry.

Career and progression opportunities

This course is aimed at a broad spectrum of students and practitioners from a variety of backgrounds. It has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.

Extended masters route

This course offers the extended masters route. This involves English language study for between two and sixth months at the university before starting the MSc. Visit https://www.brighton.ac.uk/international/study-with-us/courses-and-qualifications/brighton-language-institute/courses/extended-masters-route/index.aspx

Visit the International Event Management MSc (PGDip, PGCert) page on the University of Brighton website for more details!

Student Profiles

Entry Requirements

Typical entry requirements; individual offers may vary. Degree and/or experience: Honours degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. Other applicants with extensive industry experience will be considered on an individual basis. For non-native speakers of English: IELTS 6.5 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.

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Recipient: University of Brighton

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