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Today, innovation is the most essential aspect of surviving the global competition and gaining market advantages. The MSc in Marketing and Business Innovation programme is designed for managers of tomorrow who wish to understand the entire organisational innovation process and how this process is linked to key stakeholders. As a graduate with expertise in the fields of marketing and organisation, you will understand the dynamics of innovation and knowledge and be able to tackle the many challenges you will face in your managerial career.
Students will be part of the mentor programme at AU Herning during their master studies. The academic world is thus anchored to the business world. The objective of the mentor
programme is to enhance the students’ personal and
Read more about this course
To be eligible for this program, applicants must hold a bachelor degree in a relevant field and meet English language requirements. Please contact the university via the information request form to learn more about this.
To learn about the costs involved in undertaking this Master program, please contact the university via the information request form.
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