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The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.
As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and
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Aberystwyth is a medium sized coastal town situated in one of the most beautiful and safest parts of the UK - it really is a special place to live and study. Established in 1872, Aberystwyth University has a long tradition of excellence in teaching and research. Our students benefit from a diverse and international student population, easy access to the seafront and beaches, rolling green mountains, a vibrant social and cultural life, and an excellent education.Read more
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