Our exciting new MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.
Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing.
This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law.
Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.
Our impressive new Bloomberg Financial Markets Lab is the ideal setting for you to gain hands-on experience, working with the same information and technology used by financial and business professionals all over the world. You’ll gain vital insights into extracting and analysing real-time market and international economic and financial data, undertaking applied analysis using appropriate statistical software.
We are among the top universities to have invested in such exceptional learning facilities in partnership with Bloomberg, the global business and financial information leader. You will receive training from Bloomberg specialists and can work towards the Bloomberg Market Concepts Certificate alongside your degree to boost your professional profile.
The MSc International Business and Marketing is designed and delivered with input from business leaders operating at local, national and international levels. We collaborate directly with prestigious names such as Lloyds Bank, Smiths of Derby, Eversheds, Price Waterhouse Cooper, PKF Cooper Parry, Bloomberg and major marketing analytic firms including GI Solutions Group.
Many of our business partners contribute to the MSc with thought-provoking guest lectures and masterclasses. You’ll hear first-hand what happens at the sharp end of business and marketing across vastly different organisational cultures.
You can also extend your contacts through networking at Institute of Directors workshops, company taster days and events held by our Network of Entrepreneurs. Our annual Marketing 2020 programme – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.
Company visits will give you fresh insights too. Previous examples include behind-the-scenes tours of the Pride Park Stadium, Derby Arena, Crown Derby and high performance engineering company epm:technology.
We offer you the opportunity to receive mentoring from influential business figures who are happy to share their experiences and insights with you. Our mentors range from international trade experts and banking specialists to senior marketing managers from our partner companies.
Career development planning is an integral part of your studies and you’ll benefit from the support of a personal tutor. You’ll also have access to our first-class professional career service throughout your studies and even after you’ve graduated.
We’re committed todelivering a stimulating learning experience, which includes our two-day industry-standard residential course in leadership.
You could also contribute to specialist research projects in the region or work in a team of marketing consultants with our partners. Recent examples include an economic impact study of the Buxton Festival, branding ideas for Haddon Hall, and customer research for the Derwent Rural Counselling Service.
In addition, we support you to take part in competitions such as the IBM University Business Challenge and the University Trading Challenge. You could even publish your research in our monthly Economic Bulletin and our academic journal, Critical Perspectives on Business Management.
The culmination of the MSc International Business and Marketing is your Independent Study where you investigate a topic that reflects your interests and ambitions. This is your chance to conduct in-depth research, developing critical thinking and problem-solving skills which will serve you well in future. You’ll ask searching questions, critically review literature, analyse data, draw conclusions and make recommendations.
The range of topics covered is vast. Among recent examples, our MSc students have investigated knowledge transfer in the South African hotel sector; international marketing of satellite TV packages in Africa; consumer complaint behaviour in Chinese online shopping; international leadership challenges in SMEs; international marketing in higher education; and how consumers become ‘fans’.
Visit the International Business and Marketing (MSc) page on the University of Derby website for more details!
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