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The University of Groningen is proud to be among the global elite with a classification in the top 100 of the Shanghai ARWU and the THE World University Rankings.

How can companies operate in multiple countries at the same time and cope with different cultural, political and economic circumstances? International business managers need to know how.

The MSc IB&M is a broad programme with a rich set of electives to choose from. You can also opt for one of our double degrees, with the University of Newcastle or with Fudan University in Shanghai.

In the programme, you will learn to approach issues in global management with an open mind and how to deal with them systematically and creatively. Your analytical and professional set of skills will be expanded to include the latest theories and tools in developing strategies for managing multinational enterprises and for firms to operate across borders.

Specific attention is paid to comparative analyses of countries, institutions, cultures and, of course, companies and their strategies. You will be trained to apply this knowledge to the development of company strategies, instruments and processes. You will also learn to analyse the purchasing and sales markets in different countries, understand various institutional environments and develop policy proposals. The programme further offers the opportunity to focus on either the Energy Focus area or the Sustainable Society Focus Area area. At the end of your studies, you will receive an MSc in International Business & Management from the University of Groningen, one of Europe’s top tier business schools.

The content of the programme is continuously being evaluated and improved in consultation with students, lecturers and the business community, for instance through the Advisory Board. Directors and managers from Akzo Nobel, Heineken, ASM, VimpelCom and Charity Fund Rijsholt are represented in the Advisory Board.

Why study this programme in Groningen?

International Business and Management (IB&M) offers an academic and analytical approach to solving real-world problems in international management. It provides a multidisciplinary perspective on multinational business activity and managing across borders. Most importantly, it's an internationally accredited programme, ensuring a high-quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

You will study in a vibrant university city together with students from all around the world. You will get accustomed to working in an international environment. For example, in the course Managing Cultural Differences, you will learn to work in a real-world virtual, multinational team. This unique experiential exercise requires you to work with students from overseas universities over several weeks to solve a real-world strategic issue faced by a company and give them advice. This is a good example of how the MSc IB&M combines theory and application and helps you to learn about and improve your cross-cultural competencies.

After your studies

After graduation you can work in inter-, multi- or transnational companies. You can start in various kinds of management jobs, such as product manager, human resource manager, export manager and international sales manager. You might want to work as an international marketer or management development officer. Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Job examples

  • Business Consultant
  • Business Development Specialist
  • International Product Manager
  • International Trainee

FEB Career Services 

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. Check: FEB Career Services.


Visit the International Business and Management MSc page on the University of Groningen website for more details!

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