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Course content

MA/MSc Interactive Digital Media is a vibrant, interdisciplinary, collaborative and challenging postgraduate pathway focusing on the practical and theoretical study of interactivity in digital media production; and strives to create designers with the potential to innovate and influence interaction design practice who can realise relevant and elegant design proposals with commercial potential.

This MA/MSc Interactive Digital Media is of particular relevance to you as a practitioner or designer who wishes to develop and refine your practice in interaction design, installation, projection mapping, digital games and user-centred product design.

You will be encouraged to work with technology experimentally, creatively and collaboratively, and to apply emerging and existing technology in new and novel ways through personal fabrication, research and the experimental application. You will also have hands-on experience creating for Android, BlackBerry, iPad, iPhone, iPod, Playstation 3, Xbox, and websites. The course will provide skills in the relevant multimedia software, 3D graphics software, game engines/modelling packages such as Unity, UdK, 3D Studio Max and Maya. You will understand code, create electronic and physical interfaces and the course encourages the use of low level C# and C++, JavaScript, HTML or Python.

We have a dedicated facility for analysing and evaluating console games, containing PS3, XBox 360, and Wii consoles, new games titles and 3D LCD screens.

The course focuses on interaction design and its application to objects, spaces and communication. The emphasis is on technology-mediated communication between humans and objects or spaces, both real and virtual. You will be able to experiment and innovate along side exploring how theory underpins multimedia practice allowing you to ultimately challenge and test theories of interactivity. Interaction can take many forms and you will be encouraged to use a range of tools and approaches, and because of the developing nature of the discipline, you will be experimenting with the latest forms of technology.

Study units
- Technology Issues
- Business and Innovation
- Research Process
- Concept and Prototyping
- Major project

In the Business and Innovation unit you will gain an overview of the industry and new approaches to innovation.

Through the Technology Issues unit, you will explore the potential of digital technology and its application in new services or products or to enhance the functions, usability and aesthetics of existing ones through both group and cross-disciplinary work.

In the Research Process unit you will explore and challenge contemporary themes through theory and practice. There is a strong engagement with game theories (how games are made and what makes a good game), play, multimodality, artificial intelligence, and transmedia storytelling, user experience and computational design.

The Concept and Prototyping unit allows you to conduct a more involved 15-week project to develop and build a prototype, test an emerging technology or generate a concept.

Hypotheses, concepts or project ideas emerging from previous units will provide starting points for the Major Project, which is the final culmination of your investigations and is a substantial piece of self-managed work that embodies the integration of theory and practice, is underpinned by advanced practice-based methodologies and processes.

Programme Aims
All postgraduate courses at Ravensbourne provide students with the opportunity to develop advanced skills in the conceptualisation and practical realisation of innovative creative projects in their discipline area and provide them with the entrepreneurial skills to realise their commercial potential. These courses share the following common aims:

- to develop advanced creative practitioners with the potential to originate, innovate or influence practice in their discipline area;

- to equip students with a comprehensive understanding of the core principles and technology underpinning their creative project and the theoretical frameworks within which to locate it;

- to underpin students’ creative practice with the entrepreneurial skills and business awareness necessary to turn concepts into commercially viable realities;

- to develop students’ skills in independent learning, self-reflection and research skills necessary to sustain advanced creative practice and scholarship;

- to offer a stimulating environment for postgraduate students which is both supportive and flexible in relation to their learning needs and a creative space in which to incubate their ideas.






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