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Course content

The University Master Degree Innovative Hospitality Management, adapted to the European Higher Education Area (60 ECTS,) is the result of an international collaboration between the School of Tourism and Hospitality Management Sant Ignasi (Ramon Llull University - Barcelona, Spain) and the Hotel Management School Maastricht (Zuyd University of Applied Sciences- Maastricht, the Netherlands).

This one-year full time program, held in association with the Oxford School of Hospitality Management (Oxford, UK), is directed at graduates with a particular interest in the creative and multicultural aspects of the hospitality industry.

The study plan consists in 3 blocks: 3 months in Barcelona, 3 months in Maastricht and a minimum of 18 weeks of International Hospitality Research (internship).

Why sign up for this master program?

- Gain an International University Master Degree (EHEA) in a cross-cultural experience within one year.
- Enhance professional competencies.
- Networking within three leading hospitality focused universities.
- Develop into an innovative leader.
- Broaden your passion for the hospitality industry.

The three pillars of this University Master Program are:

INNOVATION: Consolidate and apply research methods to the international hospitality industry.

HOSPITALITY: Fine tune multicultural interpersonal skills in order to offer experiences of the finest quality for guests.

MANAGEMENT: Develop leadership and strategic management skills for demanding positions in international hospitality management.

With an annual growth forecast of 5 percent for this decade, the Travel and Tourism sector is one of the world's largest and fastest growing industries. Its importance should not be underestimated. For example, it represents more than 50% of direct investments to developing countries. Emerging markets in general and China in particular, are mainly responsible for the growth of the travel and tourism industry. Tourism has also become one of the main sources of international contact and cultural exchange.

Visit the Innovative Hospitality Management Master page on the Zuyd University of Applied Sciences website for more details!






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