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Course content

Who is it for?

You want to develop the skills to turn your ideas into action. Whether you work for a big company or for yourself. Whether you're an engineer, artist, IT specialist or a designer. Whether you’re already working in middle or senior management, it really doesn't matter.

What really matters is that you’re interested in the possibilities that enabling a creative climate can create for you or your company. And that you're interested in learning how to manage innovation.


On this unique and highly interdisciplinary masters you’ll explore and integrate perspectives on creative leadership and innovation from business and the arts, law, psychology, design and digital technology.

You’ll study under a cross-functional team of educators and professionals. They bring techniques and theories to life, offering you a wide range of practical creativity and innovation experiences to help you grow as a leader and thinker.

You’ll acquire practical skills in a wide range of creativity and innovation processes and techniques. You will also gain knowledge and skills you can use to harness the creativity of your colleagues, stakeholders and clients within and outside your organisation.

The outcomes? An ability to deliver breakthrough solutions in your professional and personal life. The ability to successfully manage innovation projects and programmes. And a place on the career fast-track in a world where innovation has never been more highly prized.


This course offers a rare opportunity to study Innovation, Creativity and Leadership from a fully rounded, interdisciplinary perspective, learning from leaders in each of the disciplines.

Leadership is crucial in promoting innovative working. Innovation leaders need to be flexible, knowledgeable and be able to inspire people to follow them into the unknown. In this course you will:

  • Develop your understanding of the roles and advantages of different creative problem solving strategies, techniques and tools in a range of different contexts
  • Learn when to use different innovation tools, and in which situations
  • Gain practical skills to facilitate creativity and enhance innovation
  • Learn how to tackle complex and wicked problems
  • Learn how to work effectively within teams to solve problems, produce creative outcomes and design solutions in business and other contexts
  • Learn how to overcome barriers to creativity and innovation so you can deliver change
  • Understand what elements foster a creative culture and what distinguishes creative organisations.

Term 1

  • Creative Writing
  • Creative Problem Solving and Leadership
  • The Law, Creativity and Innovation
  • Technologies, Creativity and Innovation

Term 2

  • Leading Creative Design
  • Delivering Innovation
  • The Psychology of Creativity and Innovation
  • Creativity and the Creative Industries

Term 3

  • Research Methods and Individual Project
  • Research Methods and Small Project

Electives offered in 2018

  • Business & Society
  • Driving Supply Chain Innovation through Technology
  • Global Strategy
  • Innovation in Organisations
  • New Market Creation
  • Practice of Management
  • Staying Ahead in Horticulture: Eco-minded entrepreneurship
  • Storytelling for Business
  • Strategy Consulting Skills

International elective

Start ups: International Field Trip (taught Buenos Aires, Argentina)


The master's consists of 8 core modules, each worth 15 credits, plus either:

  • A dissertation project worth 60 credits


  • Three electives worth 10 credits each and a small project worth 30 credits

We review all our master's courses regularly to keep them up-to-date on issues of both theory and practice. Therefore, there may be some change to the detailed content of the modules and occasionally to module titles.

Career pathways

The course equips students for creative leadership roles in a broad range of contexts.

Those completing the course go on to become innovation leaders and consultants in large and small organisations and in private, public and voluntary sectors, as well as developing their own businesses providing products and services across a range of different industries.

Maybe you’ll take your new skills back to your current employer. Or maybe you’ll be moving on to new opportunities. Maybe you’ll become an entrepreneur, setting up your own business from an idea developed through the course. The master's in Innovation, Creativity and Leadership has been designed to unlock career possibilities.

Visit the Innovation, Creativity and Leadership (MSc/MA/MInnov) page on the Cass Business School website for more details!




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