Cranfield University Featured Masters Courses
Cranfield University Featured Masters Courses
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Innovation & Marketing Management MSc/PgDip


University of Strathclyde Department of Marketing

Full time September MSc, PgDip See website for details

About the course

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

This course simply lays the bridge for the two disciplines to come

Read more about this course


Entry Requirements

A first or upper-second-class Honours degree, or overseas equivalent, in business, economics, engineering or science.

English language proficiency must be at IELTS 6.5 minimum.


Course Content


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