The course has been developed in collaboration with employers to address the demand from government and industry for modern business leaders able to exploit creativity in business. The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development. The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design.