Information Experience Design
About This Masters Degree
The way we construct, access and interpret information is changing beyond recognition, from real-world wayfinding to augmented environments and the navigation of digital systems. A thorough understanding of the new landscape has never been more essential, and the new communications designer must be able to create and curate these experiences across time and space.
The Information Experience Design MA programme provides its graduating students with transferable skills to work in collaborative, interdisciplinary ways with a range of emerging practices in digital and transmedia design.
IED is rooted in research, with a cultural and independent creative outlook, supporting practice that is not restricted by industry expectations. This is not a programme for students whose primary practice is limited to predictable patterns of styling information delivery, nor is it designed to promote ambitions that are overtly commercially prescribed or autobiographical. The ambition of the programme is that it becomes a global focal point for research and the place where key ideas and future forms at the intersection of information design and experience design are imagined.
Projects engage students in areas such as:
- critical visualisation and data manifestation
- visual ethnography and digital curation
- exhibition and media design for museums and galleries
- physical computing and computational thinking
- rapid prototyping of ideas, things and experiences
- technology-enhanced learning in the post-digital age
- research methods from journalism, design research and the sciences
- practice-based research in thinking through making
- a theoretical grounding in cognitive science, social science and information theory.
The first year grounds students in core skills, theories and methods, and students choose from a range of school-wide elective projects, which run for the first two terms. Students also develop ideas for personal projects, supported by their personal tutor; the summer term of the first year is devoted to collaborative commercial projects and/or self-directed projects.
During the second year students continue to work on self-authored projects. Students can also choose to work on the competitions and commissions that the programme attracts from industry, or take advantage of cross-College interdisciplinary collaborative projects.
Students will normally have a BA, or an equivalent overseas qualification or sufficient work experience to demonstrate the appropriate intellectual, creative and personal qualities to engage with the demands of the programme.