This programme encourages students to take a risk, to test the boundaries of the discipline and push their design ideas beyond personally predetermined limits. There is a strong international student input which introduces diverse experience and encourages wide-ranging thinking.
You will develop an enhanced research and design proposal, culminating in a new body of work that will showcase your heightened development and achievements.
This unique and convention-breaking programme has a strong emphasis on personal creative freedom and design innovation, ensuring you have the best chance of employment and career development upon graduation.
You will be encouraged to challenge your existing research and design knowledge and develop new skills and networks. You are expected to experiment and explore – independent study is paramount but underpinned by a number of supporting projects, workshops and events.
We expect collaboration within the School of Design, with the creative industries and where appropriate with external clients to allow you to realise personal and project possibilities to the full.
We encourage bold, lateral thinking, coupled with a clear understanding of process and technique, to produce innovative, emotive and enduring design from students who learn through intense, sustained involvement with the design process.
The curriculum is student-led with an emphasis on independent learning. With tutorial guidance, you will negotiate and develop a programme of study based on personal areas of practice and research, alongside set projects to support and inform your line of enquiry.
You will initially focus on the research and development of a study proposal. With support from our dynamic team of experienced tutors (all industry practitioners or researchers) you will be encouraged to expand on your preconceived ideas and let your findings dictate future development. We expect you to engage in sophisticated design dialogue to push your ideas to their full potential. There is a hotbed of debate and prototyping before any designs are taken into production.
The written context of the programme helps amplify and contextualise your understanding of process and this wider awareness of design feeds back into your practice-based work. You will produce one written context assessment per semester.
Possibilities for employment in graphic design are varied and plentiful, ranging from corporate assignments within design agencies to independent freelance commissions, for both screen and print.
Other career destinations you may pursue cover a wide range of visual communication, including advertising, motion graphics, publishing, exhibition work, teaching and the administrative side of the design business.