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Graduate Certificate in Marketing: Corporate Account Management

Course content

Centennial College's Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace.

In this graduate certificate business program, you learn that because today's customers are well informed and expect more customized solutions, corporate account management professionals must have a solid foundation in all areas of marketing, sales and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in:

  • Conducting competitive and marketplace analysis.
  • Understanding customer behaviour.
  • Engaging in interpersonal communications that are trust-based.
  • Analytics that prompt sales utilizing Customer Relationship Management (CRM) tools.
  • Business financial literacy to create compelling customer value propositions.
  • Educating and informing buyers through digital content and omni-channel marketing practices.
  • Cross-cultural and team based problem solving.
  • Negotiations that are buyer value-based.

Program Highlights

  • Thanks to the Corporate Account Management program's hands-on training in Salesforce automation software, you will be able to make a smooth transition into the workplace.
  • School of Business professors have extensive experience in sales and account management in the business-to-business settings.
  • Small class environments allow you to interact with faculty members and your fellow peers.
  • Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements

Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook

  • Key account manager
  • Account executive
  • Business development lead
  • Commercial sales representative
  • Sales and service specialist
  • Technical sales representative
  • Inside sales representative
  • Territory sales representative

Areas of Employment

  • Medical and dental technology firms
  • Hardware and software sales
  • Pharmaceutical companies
  • Packaged goods companies
  • Mid-to-large sized business-to-business (B2B) organizations with their own sales force

Visit the Graduate Certificate in Marketing: Corporate Account Management page on the Centennial College website for more details!

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