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Graduate Certificate in Interactive Media Management

Course content

The heart of Centennial College's Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional.

This media graduate certificate program, facilitated through the School of Communications, Media, Arts and Design, is ideal for you if you have completed a post-secondary program and wish to apply your skills to a career in interactive media management. If you're passionate about making interactive experiences that "just work," this program is for you.

Your courses teach you how to plan all elements of an effective interactive digital experience, starting from assessing what your audience needs, then accommodating their needs through the interface, its design and the words it contains. You also have the opportunity to work on your own project, from concept to prototype.

The interactive digital media industry is changing as mobile and immersion computing becomes more important and prevalent. As such, this collaborative and project-driven college media program emphasizes:

  • Digital strategy
  • UX design
  • Content strategy and planning
  • Interactive storytelling
  • Analytics
  • Digital project management (grant charts, budgets, project planning, agile methodology)
  • Researching and surveying the interactive media landscape

You learn about the industry and available career options in the early stages of the Interactive Media Management program, and you complete your learning with a nine-week industry field placement.

Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

  • In the first semester, you gain fundamental skills in analyzing, designing, and creating interactive user experiences. As a result, you acquire a solid understanding of elements of UX, with an emphasis on content and audience analysis, UX strategy, wire framing, practical coding, A/V production and management skills.
  • The second semester is spent working on your own senior project, while you apply advanced learning in business, analytics, technology and planning documentation.
  • In your third and final semester, you learn how to pitch and present an interactive media project and polish your entrepreneurial skills before heading out to work in the industry on your field placement.

Career Outlook

  • Interactive producer
  • Digital strategist
  • Content strategist
  • Social media manager
  • Information architect
  • Web development
  • User experience (UX) designer
  • Digital content producer
  • Technical director
  • Games producer

Areas of Employment

  • Interactive and game studios
  • Advertising agencies
  • Marketing companies
  • PR agencies
  • TV broadcasters
  • Radio stations
  • Content production companies (video, animation)
  • Government, financial and tetail sectors
  • High-tech industries
  • Freelance production/strategy

Visit the Graduate Certificate in Interactive Media Management page on the Centennial College website for more details!

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