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Centennial College's Children's Media program not only teaches you how to create the memories and childhood heroes of a new generation, it does so in a one-of-a-kind way.

Guided by industry professionals at the School of Communications, Media, Arts and Design, this first-of-its-kind in Canada program teaches you to create, manage and market numerous media products for the rapidly growing children's market.

This graduate certificate program explores various media including television, interactive digital media, books and games. This range allows you to hone your creative storytelling abilities, business skills and production management practices for the development of unique and innovative educational or entertaining children's media content.

You also learn all about the major components of the children's media industry, including production, budget, financing, marketing, publishing and business management. Lastly, you develop insight into child development and the social and ethical issues related to entertaining children.

To ensure that you are ready to begin your career as a skilled content producer, the one-year Children's Media program includes industry events and an industry field placement in a Canadian media organization. These opportunities allow you to build networking skills and gain contacts to assist in your career launch and growth.

From Polka Dot Door and Mr. Dressup to Annedroids and Almost Naked Animals, the business of creating exciting, quality children's media is a key part of the Canadian entertainment industry.

Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. For more information, please visit Mobile Learning Programs.

Program Highlights

  • Industry and education professionals developed this unique Children's Media program.
  • To prepare you for a career in the children's entertainment field, the program includes hands-on practical training through the use of on-site professional software, pitching to broadcasters and producers, and visits to production companies
  • You work with high-level professionals who not only teach you, but also help you to connect with the industry.
  • The specific areas that the offering covers include writing for children's media, marketing children's entertainment products, project management, pitching, TV and multi-platform production, team building for creative production, child development, licensing and merchandising, the legal and regulatory aspects of children's media, personal branding and career planning, and navigating the domestic and international marketplace.

Career Outlook

  • Children's writer
  • Marketing specialist
  • Project manager
  • Content manager
  • Children's TV producer
  • Children's multi-platform producer

Program History

Centennial College launched its Children's Media graduate certificate program in September 2009. It was born through the recognition that Canada has, for many years, been a leader in the creation and production of internationally successful children's entertainment properties. The School of Communications, Media, Arts and Design program was formulated and developed by some of the very best and most respected contemporary producers, writers and industry leaders in Canada. As well, it is continuously guided by an active program advisory committee with members from across the spectrum of areas that involve and affect children's entertainment — from education and early childhood specialists to toy manufacturers to interactive digital media producers.

Through the program, students gain a solid developmental understanding of their audience, a strategic and entrepreneurial approach to their careers, a global perspective, and the passion and commitment to become tomorrow's industry leaders.

Areas of Employment

  • The independent television production sector
  • Industry funding bodies
  • Freelance writing for television
  • Cross-platform production

Visit the Graduate Certificate in Children's Media page on the Centennial College website for more details!

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