Communication lies at the heart of politics and is essential to understanding it in contemporary media saturated countries. This course focuses on political communication in a global context, looking at the development of message production, transmission, and reception across nations as well as key theories, themes and controversies.
In a multi-country perspective, it examines the strategies used by political advocates to build and maintain support, especially during election campaigns, and analyses the relationships between key political actors, media actors and citizens, as well as exploring the wider issues of influence and representation. The course draws on the enduring strength of the School’s research specialism in political communication and media studies.
Core study areas include global communications, marketing politics, politics of representation, textual analysis research techniques, production and reception analysis, and a dissertation.
Optional study areas include media and modernity, communication and citizenship, sex industries, global communications, media, nations and nationalisms, digital cultures, digital economies, cultural memory and the heritage industries.
Compulsory Modules: - Global Communications - Marketing Politics - Politics of Representation - Textual Analysis Research Techniques - Production and Reception Analysis - Dissertation
Optional Modules: A selection of the following options will be available: - Media and Modernity - Communication and Citizenship - Sex Industries - Global Communications - Popular Music and Modern Times - Media, Nations and Nationalisms - Digital Cultures - Digital Economies - Cultural Memory and the Heritage Industries
Coursework plus a dissertation of 10,000 words on an agreed topic.
Careers and further study
The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in global political communication and to those wishing to progress to a research degree in these fields.
Why choose social sciences at Loughborough?
The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.
This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.
In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.
The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods
- Research All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.
Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.
- Career prospects Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.