Global Marketing - MSc

• You will be equipped with expertise in contemporary strategic marketing, focussing on branding and digital marketing
• You will have opportunities to utilise the School’s links with the world's largest community of marketers, the Chartered Institute of Marketing
• You will participate in the Global Leadership Programme, an extracurricular course which through lectures, workshops and networking, you will develop your skillset as an international marketing manager
• You can choose to participate in an international management field trip and gain direct experience of international management practice. 

Summary

The Roehampton MSc Global Marketing provides you with essential expertise of contemporary marketing theory and practice, equipping you with the strategic and operational marketing skills needed to succeed. 

This programme has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital communications technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.

MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.

There is also the opportunity (subject to fees and availability) to join an international management field trip to a European country, where you will visit companies, practice teamwork and have the opportunity to reflect on current management issues and strategic solutions.

Content

The Roehampton MSc Global Marketing offers a stimulating programme of study, driven by the internationally recognised research of our academic faculty, with an emphasis placed on equipping you with global marketing concepts and techniques that are demanded by 21st century global organisations and marketing agencies. The programme is delivered by academics and practitioners that are leading experts in strategic aspects of marketing.

The programme also provides you with a critical understanding of corporate strategy, financial performance management, leadership and cross-cultural perspectives on management. Our research methods class will equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner relevance.

You will be encouraged to engage in personal professional development through active participation in the Global Leadership Programme, aimed at equipping you with the skills that are critical to succeed in today’s fast-pace business world.

The MSc Global Marketing is characterised by:

1. A carefully designed set of modules in international business and marketing, providing you with a truly global marketing perspective, and emphasising digital and data-driven marketing strategies.
2. The opportunity to apply theoretical knowledge to international marketing case studies.
3. The opportunity to develop leadership capabilities to lead market-driven change in global organisations.
4. Learning and teaching focused on your career-readiness and addressing contemporary challenges in global marketing planning and brand management.
5. A blended approach to teaching and learning that is technology enabled through the use of Moodle, suited to experience a high degree of flexibility in managing your learning journey.

Modules

The Pre-Induction Programme

Students who have not previously studied business will be offered additional support in the form of an on-line preparatory, pre-induction programme of study that they will be encouraged to complete before the start of their programme. This on-line pre-induction programme will however be voluntary and not compulsory. Students will not be required to pass an assessment at the end of the pre-induction programme to gain admission onto the Master’s programme assuming they fulfil the other prescribed entry qualifications.

Global Leadership Programme

Roehampton Business School is offering to all its PG students an innovative and ambitious Global Leadership Programme alongside their PG awards. The programme runs in parallel with the taught modules and it is complementary to them.

Core Modules (Autumn term)

• Business Research Methods
• Strategic Marketing
• Global Strategic Management
• E-marketing

Core Modules (Spring term)

• Financial Performance Management
• Leadership and Change Management
• Global Brand Management

Dissertation and Project Modules

Students must choose one of the following:

• Dissertation
• Consultancy Project*

* The Consultancy Project requires a suitable organisation that would want to partner with you for fieldwork access. That fieldwork will usually be conducted over a 12 weeks period on-site at the chosen company. You will need to secure the external partner, but will be supported throughout this process by the university’s careers team and the Business School. There are a variety of arrangements the Consultancy Project can take place in, ranging from paid internships to less formalized partnership agreements.

Compulsory and Required modules

Compulsory and/or required modules may change when we review and update programmes. Above is a list of modules offered this academic year.

Optional modules

Optional modules, when offered as part of a programme, may vary from year to year and are subject to viability.

Visit the Global Marketing - MSc page on the University of Roehampton website for more details!