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GENERAL OVERVIEW

The Football Marketing & Management - Online Course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

COURSE CONTENT

The program divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday revenues, retail merchandising and licensing

Module 3 –

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Recipient: Sports Business Institute Barcelona

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