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The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge. It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base.
Powered by UCFB's Global Institute of Sport (GIS), the MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and
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Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.
Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements
UK and EU students – £9,950
International students – £14,950
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