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Course content

  • Critical training in applied economics, marketing, and quantitative and qualitative research techniques
  • Develop an understanding of economic and marketing aspects of food, including consumers’ decisions, globalisation in food retailing and manufacturing, and policy issues
  • Acquire the professional skills to work for world organisations such as the EU and FAO, NGOs, international food companies and consulting companies

What will you study?

Sample modules:

  • Advertising and branding
  • Advanced marketing
  • Consumer behaviour and food marketing
  • Food policy
  • Marketing research methods

Please note that all modules are subject to change. Please see our modules disclaimer for more information.

What career can you have?

Our programmes are excellent preparation for careers in international and rural development, agricultural economics, and marketing within the food chain and policy. Some 96% of our graduates are in work or further study six months after graduating.

Engagement with a wide variety of visiting speakers and field trips provides many opportunities for networking. In addition, competitive internships and placements, and research dissertations are an opportunity to showcase your skills, undertake overseas field research or link with organisations in the development sector. For examples of organisations our graduates go on to, please visit: http://www.reading.ac.uk/giidae" target="_blank">http://www.reading.ac.uk/giidae

Visit the Food Economics and Marketing MSc page on the University of Reading website for more details!






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