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The MSc Food Economics and Marketing is a programme which provides critical training in applied economics, marketing, and quantitative and qualitative research techniques.

You will develop an understanding of economic and marketing aspects of food, including consumers’ decisions, globalisation in food retailing and manufacturing, and policy issues, and acquire the professional skills to work for world organisations such as the EU and Food and Agriculture Organisation (FAO), NGOs, international food companies and consulting companies.

This course is also available as PG Diploma and PG Certificate, and can be taken full-time over six months via modular delivery or part-time over two periods of six months.

As a GIIDAE student, you will have the option of undertaking a placement during the summer period, however this is not a requirement of the degree. Class sizes vary by subject and module but emphasis is always placed on good contact time with lecturers. Learning occurs across a variety of lectures, seminars, tutorials and field trips.

Students have access to the University’s internet, printing and scanning facilities, and a full range of statistical and econometric software. Excellent opportunities for research, networking and personal development within each programme, as well as access to first-class study resources and employability support.

What will you study?

Sample modules:

  • Advertising and branding
  • Advanced marketing
  • Consumer behaviour and food marketing
  • Food policy
  • Marketing research methods

Please note that all modules are subject to change. Please see our modules disclaimer for more information.

What career can you have?

Our master's courses are excellent preparation for careers in international and rural development, agricultural economics, marketing within the food chain and policy. We provide dedicated employability support through career workshops and have developed a personal and professional development module for international students. Engagement with a wide variety of visiting speakers and field trips provide many opportunities for networking. In addition, competitive internships and placements and the research dissertation are an opportunity to showcase your skills, undertake overseas field research or link with organisations in the development sector. Our graduates find employment within government departments, non-governmental organisations, international agencies, the media, academia and commercial companies. Some use a master's course to transition into a new career as independent consultants or as a study break from employment. For examples of organisations our graduates go on to please visit http://www.reading.ac.uk/giidae


Visit the Food Economics and Marketing MSc page on the University of Reading website for more details!

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