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Food Economics and Marketing - MSc


Course Description

About the course:
-Critical training in applied economics, marketing, and quantitative and qualitative research techniques
-Develop an understanding of economic and marketing aspects of food, including consumers’ decisions, globalisation in food retailing and manufacturing, and policy issues
-Acquire the professional skills to work for world organisations such as the EU and FAO, NGOs, international food companies and consulting companies

WHAT WILL YOU STUDY?

Sample modules:
-Advertising and branding
-Advanced marketing
-Consumer behaviour and food marketing
-Food policy
-Marketing research methods

Please note that all modules are subject to change.

WHAT CAREER CAN YOU HAVE?

Our programmes are excellent preparation for careers in international and rural development, agricultural economics, and marketing within the food chain and policy. Some 96% of our graduates are in work or further study six months after graduating.

Engagement with a wide variety of visiting speakers and field trips provides many opportunities for networking. In addition, competitive internships and placements, and research dissertations are an opportunity to showcase your skills, undertake overseas field research or link with organisations in the development sector. For examples of organisations our graduates go on to, please visit: http://www.reading.ac.uk/giidae

Visit the Food Economics and Marketing - MSc page on the University of Reading website for more details!

(Student Profile)

Eileen Berrisford

Taking a year off work to study for an MSc in Food Economics and Marketing at Reading was a big decision, but one that I haven't regretted for a minute. The course modules really helped me to develop my analytical thinking and build on my food industry experience, thanks to the relevant content, the challenging and supporting staff, and the wide variety of experiences brought to the course by the international student body. I have returned to work in a new, senior management role as Customer Agenda Manager in the Food Strategy Team, a role I would not have been able to undertake without the skills I learnt at Reading.

(Student Profile)

Rosa Palli

'Studying at GIIDAE is a unique experience to thrive in a completely mulitcultural environment and an extremely enriching opportunity to learn from people all from all over the world.'


Scholarships

Entry Requirements

You are normally required to have a good first or second class honours degree (or equivalent from a university outside the UK). An intermediate knowledge of microeconomics and quantitative methods is required, but strong applicants with little or no prior training in economics may be admitted provided they attend a pre-sessional course. IELTS: 6.5 overall with no element less than 5.5 (or equivalent).

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Recipient: University of Reading

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