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Our postgraduate Fashion Promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

The course attracts students from all disciplines from around the world, and we urge you to enrich your perspective as a global citizen, through expanding your cultural horizons in a stimulating multi-cultural environment and helping you to become a global graduate equipped to meet the needs of employers across the world.

Your learning environment will encourage you to become an adaptable, flexible and knowledgeable graduate, equipped to pursue a career in the fashion industry. Many of our graduates go on to start up their own, or even develop existing family businesses.

What's covered in the course?

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

Based at our city centre Parkside campus, you will have access to relevant software and computer equipment, and have the opportunity to collaborate with a faculty full of creative students.

Why Choose Us?

  • We are a significant provider of fashion and textile education and have an extensive portfolio of programmes and specialisations.
  • You’ll be given the opportunity to network and collaborate with other fashion students, our wider postgraduate community and beyond
  • We can help you develop your career goals in fashion, branding and promotion with opportunities for internships
  • Ideas and projects can be developed relating to your home town or country, comparing the European fashion sector with the rest of the world
  • From the start you’ll be able to work on live projects with business and industry

Trips and visits

Over the course we visit trade fairs and exhibitions in London. You also have the opportunity to arrange your own trips to fashion, retail and cultural events and locations in Europe.

During the Diploma stage you are given the opportunity to visit Paris for the world’s premier fabric show, Premier Vision. The show offers up the season’s fashion directions some 18 months in advance, and is a useful tool to introduce you to all stages of the supply chain within which Fashion Promotion sits.

Placements

You are encouraged, particularly during the PgDip and MA stages of the course, to seek external experiences and feedback from professionals and companies active in fashion promotion. 

The outcomes of such work, if it fits your programme aims, may also be deemed to contribute to your course work.

Often students can arrange placements to begin immediately after they have finished the course. You are able to identify companies or places for work experience through the Research Skills module. The course team will also help you apply for, or prepare for, placements and work experiences.

Enhancing employability skills

You’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the sector.

The course regularly invites alumni back to share their experiences since graduating. This will help you to clarify and deepen your understanding of the professional context of your visual or textual work and your own professional ambitions.

Our programme is designed to ensure that upon graduating, you are:

  • A better and more confident fashion communicator
  • A reflective individual who has learnt how to keep developing as a fashion media professional
  • An independent thinker and researcher able to initiate your own creative projects individually and/or collaboratively
  • Able to conceptualise and discuss the nature of your work both orally and in writing
  • Critically aware of the context of your professional practice relative to the marketplace and the wider culture

Careers

The majority of MA Fashion Promotion graduates achieve subject-related employment or self-employment within two years of exiting the course. Typical roles are as Creative Directors, Designers, Sourcing and Production Managers, Brand Managers, Marketing Managers, Senior Product Development Managers, Merchandisers, Digital Marketing co-ordinators, Operations Managers, Fashion Editors and Stylists, positioned in groups such as Inditex, Arcadia, Forever 21, and Bestseller. 


Visit the Fashion Promotion - MA page on the Birmingham City University website for more details!

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