The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.
Our innovative programme is aimed at graduates with a fashion, textiles, design or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.
You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques, and brand management theories. You will graduate with an advanced understanding of the global fashion industry.
Teaching usually consists of one hour lectures followed by one or two-hour seminars or tutorials for each module. You will also be expected to conduct a substantial amount of self-directed learning, which is important for you to contextualise your studies and to broaden your knowledge. The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module includes the formulation of a weekly blog for you to keep abreast of topical issues. You will also be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.
The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricula activity. Teaching staff come from a range of art and design disciplines, contributing to their own areas of expertise. Throughout the programme the curriculum is also enhanced by visiting lectures from a variety of business experiences.
Graduate careers include fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing, supply chain management, and e-commerce. Graduates would also be in a strong position to consider developing a new business along with the support from the university's business development unit.