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Course content

Experiment, explore and discover your own creative identity while developing essential fashion design skills. You’ll benefit from our tutors’ extensive industry experience and contacts, equipping you for success in the competitive world of fashion.

Introducing your course

The MA Fashion Design programme gives you the freedom to pursue your creative ambitions through experimental practice, personal research and critical evaluation. Working in purpose-built studios, you’ll cover core topics such as sketchbook development, visual research, sustainability and design, construction techniques and materials, CAD (computer-aided design) and fashion portfolio skills. We focus on a combination of hand making skills and techniques alongside the use of cutting-edge technologies; our superb facilities include bespoke pattern-cutting tables and industry-standard machines, traditional print and textile facilities as well as the latest technical and 3D printing technology.

You’ll learn from tutors with years of professional fashion design experience and strong industry connections. They will work closely with you to help you develop your individual strengths and to enhance your employability. You’ll benefit from professional skills workshops, exposure to industry through live briefs and guest lectures, and the opportunity to showcase your work in Winchester and London. The teaching team’s extensive contacts can also facilitate internship opportunities with leading fashion companies.


We welcome students from a range of backgrounds, including recent graduates and those with some professional experience who are looking to advance their career. You’ll study with talented students from around the world, developing a global network of friendships and professional contacts that will be invaluable as your career progresses. Co-location with MA Textile Design students creates a stimulating studio environment in which students share ideas and draw inspiration from one another’s work.

As you’d expect from a Russell Group university masters degree, there is a strong emphasis on research within the course. We encourage you to underpin your studio work with an understanding of ideas and contemporary issues in fashion and society – for example, past students have investigated the idea of sustainably produced wedding dresses, the issue of modesty and clothing, and zero waste in fashion. 

In addition, you’ll be able to attend lectures and conferences run by the School’s renowned research and special interest groups, such as the Winchester Luxury Research Group, In The Loop and the Fashion and Sustainability Forum.

Click here to download the full Programme Specification.


Core/Compulsory Modules: Professional and Academic Skills, Fashion Design. Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the visual language of display, Global Marketing, Visual Culture.

Career Opportunities

We produce creative, technically accomplished graduates with a professional approach, who are sought after by top employers. You will be able to choose from a range of fashion roles, including fashion designer, costume designer, pattern cutter, illustrator, fashion/photographic stylist, trend forecaster, fashion buyer, visual merchandiser, social media, blogger or fashion editor. This degree is also excellent preparation if you are interested in taking your studies to PhD level.

Past students have gone on to jobs as fashion designers and design teachers all over the world. Others have started their own labels; one former student who has established a label in Hong Kong recently brought her collection to the Pure trade show in London.

Many students have been successful in applying for internships, for example at Gareth Pugh, Roksanda Ilincic, Jasper Garvida for Ethologie and Thomas Tait. Two students who undertook internships at now have their own labels in Hong Kong and New Delhi.

Visit the Fashion Design - MA page on the University of Southampton website for more details!





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