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Course content

-MA Experience Design offers the opportunity to study an exciting and expanding area of the Creative Industries
-Experiment and explore immersive practice and develop innovative and effective combinations of practices, media and spatial design
-Develop high-level skills in experience design incorporating your chosen specialisms or areas of interest supported by expert tutors
-Project-based work where the emphasis is on the creative, informed application of new technologies and devices to produce compelling user experiences
-You will be able to produce a substantial self-initiated experience design project supported by excellent resources and expertise

Why choose this course?

MA Experience Design is an interdisciplinary award which is designed to allow students to study a newly emergent subject area which combines a range of design practices whose main focus involves space (both physical and virtual) and the presentation of a range of digital (and other) media over a period of time.

Typical applications include museum exhibition design, theme park design, immersive theatre, fine art installations, locative and immersive games and virtual reality.

You will learn about interdisciplinary approaches to planning, design and evaluation of the products created within the experience economy, together with the ways specialist disciplines can be deployed as part of producing meaningful immersive experiences.

You are encouraged to experiment with designing audience experiences through digital ‘sketches’ and then, through developing more extended works informed by your individual interests, pursue a substantial, practical enquiry into an original creative application of experience design in a major project.

Careers

Exhibition designers for museums and heritage organisations, Immersive games developers, VR producers, User Experience innovators, Installation artists, Immersive theatre designers, digital entrepreneurs, interactive marketing designers.

Teaching methods

The course is delivered through a mix of seminars, lectures and tutorials by an expert, specialist, teaching team. As an Experience Design student, you will produce a range of practical projects and gain skills in a variety of technologies and systems while at the same time developing your knowledge of current developments and practices across the Experience Industry.

For your master’s degree project, you will specify and then produce a substantial artefact designed to provide a meaningful immersive experience which reflects your own interests and career plans.

We particularly encourage experimentation and cross-disciplinary projects including those that seek to redefine the ambitions, functions and social organisations that experience design can support. During the course, some students may participate in selected undergraduate technical classes in addition to their masters study so that they can update or develop specific skills. Professional, theoretical and critical skills are also taught alongside the technical and design content through the use of academic blogs and presentations.

All students on this course will work on a live commercial brief providing first hand experience of relevant professional practice.
All students on this programme engage in an interdisciplinary project as a part of their MA study, giving them an opportunity to work with students from other disciplines in an experimental and creative way.

Work Placement

There are work related learning opportunities on this course, all students complete a live external brief as part of their coursework.

Structure

Core Modules
-Creative Economies
-Media Discourses
-Practice 1: Media
-Practice 2: Media
-Research and Enquiry

Optional
-Creative Economies (Online)
-Research and Enquiry (Online)

Visit the Experience Design - MA page on the University of Hertfordshire website for more details!

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