Executive Master in Marketing & Sales (in partnership with Esade)

Online SDA Bocconi School of Management    Masters Programmes

Part time March Other, MA 13 months part time

About the course

Four different cities – Milano, Barcelona, Madrid, Roma – for a unique and specialized part-time program of study in marketing and sales including digital marketing, social media management, big data and CRM. This is the Executive Master in Marketing & Sales (EMMS) by SDA Bocconi and Esade, running over 13 months and taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time and to put into practice what you learn through a business project.

Who is it for?

EMMS is the right master for you if:

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Entry Requirements

A university degree (BA degree or equivalent) in any discipline
Be at least 27 years old
Minimum 4 years of professional experience (not necessarily in Marketing or Sales)
Fluency in English. If your mother tongue is not English you are required to submit a TOEFL, IELTS, PTE or CPE


Please see the university website for further information on fees for this course.
Please see the university website for further information on fees for this course.

 Course Content

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Milano, Roma or Online



Where is SDA Bocconi School of Management


Student Profile(s)

Clarice Fong

After a few years in digital marketing, I decided I needed a deep dive into marketing fundamentals. I did some searching and found that EMMS met many of my expectations. Walking into that classroom in Bocconi on our first day, I was met by a pool of diverse and now-familiar faces. We thought we were learning how to be better marketers and salespeople; but, throughout the pandemic, we learned how to be better humans.
EMMS is a great taught program but what sets it apart are the people you meet. I would never have had the opportunity to connect with so many brilliant minds – professors, peers, and guest speakers – had I not pursued EMMS. What was supposed to be a 13-month journey became 16 months, which gave us more time to learn from each other and grow as a community. The program directors did an excellent job managing the changing circumstances and I believe that is one of the best parts of the experience – learning resilience by witnessing it and living through it.

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