The Executive Master in Marketing and Creativity (EMMK) is a 16-month, part-time programme beginning in September.
This ground-breaking programme is designed for current marketing professionals wishing to stay ahead of the curve, as well as those planning to enter the sector and facing the challenge of getting up to pace.
The EMMK offers all the elements of a high-level Executive Master in Marketing, combined with an innovative approach which places creativity at its very core. It combines a series of key modules with group work and innovative Creative Industry Seminars involving corporate partner organisations.
The programme will be delivered in English by ESCP Europe's highly-experienced faculty and leading industry practitioners. The mix of 5 three-day weekends, 4 full-week sessions and a total of 10 days distance learning, is designed to fit into busy work schedules and provide diverse business perspectives from three locations: London, Paris and Torino.
The EMMK curriculum is designed to fulfil four main objectives:
• Creativity: A definite focus on creativity and its value is what makes this programme stand out from the perspective of both candidates and employers – creativity runs as a theme throughout all modules. Our unique Creativity Workshops, Case Studies and Creative Industries Seminars help you develop your own creativity skills and bring you face to face with best practice across a number of categories.
• Marketing: The marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with – and is driven by – customer experience and benefits.
• Management: To leverage the full benefits of creative thinking in marketing requires a perspective understanding of what makes creative thinkers different. These modules help develop the full range of management skills needed to deliver high performance and results by identifying and harnessing the creative talent in an organisation.
• Analytics: As the role of analytics in Marketing increases and the availability of rich “Big Data” continues to explode, we see Analytics as an important pillar of the Executive Master in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. You will learn not just how to count, but what to count and how to gain advantage from what you count.