Events play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with event planners designing and organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.
This course is specifically designed for people who want to enter or make further progress in, management-level careers in the fast-expanding field of event management. London is an ideal place in which to study events with many venues on the doorstep. As a regular host of world-class sports and culture events such as Wimbledon, the London Marathon, Notting Hill Carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby World Cup, London is widely recognised as a world events capital. With several hundred venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.
This course explores the strategic development, design and logistical organisation of many different types of event. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.
The following modules are indicative of what you study on this course.
We believe that field trips can make a huge contribution to student learning and course enjoyment and we take full advantage of our superb location to make visits to London hotels, event venues, visitor attractions and cultural sites.
At postgraduate level there is a residential field trip in the first semester to a UK destination, with some assessment work attached to the visit. There are also several London-based visits throughout the course.
Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue doctoral studies.