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Events and Conference Management - MA


Course Description

Events and conferences play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with conference/events planners and managers organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter, or make further progress in, management-level careers in the fast-expanding field of events and conferences. London is an ideal place in which to study events and conference management. A regular host of world class sports and culture events such as Wimbledon, the London Marathon, Notting Hill carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby world Cup, London is widely recognised as a world events capital. With several hundred conference venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.

Course content

This course teaches you how and why events/conferences are planned, and how the venues and destinations in which they are held are marketed. You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-CONFERENCE AND EVENTS PLANNING
-DISSERTATION
-EVENTS AND CONFERENCE MARKETING
-EVENT CONCEPTS

Option modules - The course is structured to provide flexibility in module choice, allowing you to study aspects of the events industry which suit your own aspirations. Choose three from a list which includes:
-AIRPORT PLANNING AND MANAGEMENT
-EXPLORING CREATIVE EXPERIENCES FOR ATTRACTIONS AND EVENTS
-FESTIVALS, CULTURE AND PLACE
-MEGA EVENTS
-PROFESSIONAL PRACTICE
-TOURISM AND CITIES

Associated careers

Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue Doctoral studies.

Visit the Events and Conference Management - MA page on the University of Westminster website for more details!

Entry Requirements

The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.

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Recipient: University of Westminster

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