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As the events industry continues to expand, the demand for the experience is growing. It is a global industry encompassing a vast range of event and experience typologies, from the mega event to the intimate bespoke experience, live events and performances to virtual reality and mixed reality experiences. Consumers are encouraged to be part of a brand community and the product is no longer enough.

We consider what forms of experiences can be created or contested in a mediatised society, when the roles of consumer and producer are no longer clearly defined and everyone with a smart phone is potentially an active agent.

This is a dynamic interdisciplinary evolving field of media, visual arts, design communication and performance. Through practice and research,

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