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Course content

This dynamic MSc course is designed to equip you with a specialist and in-depth understanding of entrepreneurship. The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management.

Our units in specialist entrepreneurship subjects are designed specifically for their relevance to contemporary entrepreneurship research, policy and practice. Our course is further enriched by the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases highly innovative SMEs and large corporate organizations.

We aim to provide you with some of the key skills and knowledge required to develop your own projects, whether it be starting a new organization or developing an entrepreneurial project within an existing organization, in the public, private or voluntary sectors.

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Why choose this course?

The course aims to provide you with :
- gaining a critical understanding of entrepreneurship research, enabling you to explain key concepts and theories and appreciate ‘why’, ‘how’ ‘where’ and in ‘what capacity’ entrepreneurship takes place.

- appreciating the impact of entrepreneurship and entrepreneurial processes at international, regional and national levels, as well as at the level of the community, the firm and the individual.

- through manageable class sizes, engaging in active teaching and learning methods to stimulate your knowledge and skills in the subject matter

- preparing you for a career as an entrepreneur, business owner or manager.

Department research and industry highlights

- ESRC grants: "Socio-cultural factors, entrepreneurial orientation and firm growth: A comparative study of Turkish and Chinese entrepreneurs in London".

- Monash University research grants. The project compares the organisational factors that influence UK and Malaysian high-tech firms’ entrepreneurial capacity to identify new opportunities and convert new ideas into new products and services.

- ESRC grants: “Entrepreneurial capacity to exploit opportunities, new product development and firm performance: A comparative study of UK and Chinese high-tech firms”.

- Research Strategy Fund, Royal Holloway: Pilot study: “Assessing the Gurus- Testing for Excellence.”

- Westfocus: “ICT Adoption and Use in SMEs.”

Course content and structure

You will study six core and two elective courses over the first two terms. In the summer term you will complete a dissertation analysing an issue pertaining to the field of entrepreneurship in depth.

Core course units:
- Introduction to Entrepreneurship
This course will develop awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. The themes which are covered include:
- economic approaches to entrepreneurship
- sociological & psychological approaches
- habitual entrepreneurs
- family firms
- outcomes: enterprise barriers, growth & performance

- Business Opportunities, Ideas and Planning
The aim of this course is to introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. Particular, emphasis is given to:
- the discovery of business opportunities
- the development and assessment of business ideas
- the formation of founding teams, and the preparation of a business plan

- Corporate Entrepreneurship
In this module you will learn to critically evaluate corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal.
In doing so, examine both large and small company perspectives in the management of new business opportunities.

- Entrepreneurial Finance
This course offers a blend of applied finance with appropriate theoretical underpinnings. More specifically there is a strong emphasis upon the following:
- entrepreneurial value creation, understanding financial statements and value techniques
- the range of sources of finance available
- increasing awareness of the various Government initiatives to assist SMEs and enterprise

- Entrepreneurial Marketing
You will cover key topics in marketing with a concentration on perspectives of small organisations with limited resources, and entrepreneurial organisations as follows:
- selling & negotiating
- market analysis & customer segmentation
- consumer behaviour
- creativity & innovation
- leveraging limited marketing resources
- customer relationship management
- brand building

- Dissertation Preparation and Research Methods
This unit will help you prepare for your dissertaiton. You will:Recognise and critically evaluate approaches to management research and the assumptions upon which they are based will:
- equip you to make justified choices as to appropriate quantitative/qualitative research methods for data collection and subsequent analysis
- be able to conduct research; evaluate primary and secondary data sources in a systematic and critically reflective manner
- evaluate potential limitations to research investigation and applications and develop a coherent and appropriate research proposal, recognising the ethical implications of research investigations and their impact upon findings.

- Dissertation
The dissertation provides an excellent opportunity to analyse an issue pertaining to the field of entrepreneurship in depth and is written over the summer months. By the end of the dissertation, you will be able to plan and manage a project, define aims and objectives, identify appropriate data sources and collection methods, be aware of and deal with potential pitfalls, execute a dissertation plan, and construct an effective argument.

On completion of the course graduates will have:
- a systematic understanding of current issues in entrepreneurship, informed by the forefront of the discipline and area of professional practice

- an in-depth and critical understanding of the entrepreneur, the entrepreneurial process, and the entrepreneurial event itself

- the ability to evaluate critically the relevant academic literature and gain a comprehensive understanding of key concepts in entrepreneurship research

- the ability to evaluate opportunities for developing new and innovative projects and an awareness of the different forms of support available to entrepreneurs

- an increased ability to shape business ideas and structure them into a plan of action

- an appreciation of the roles and responsibilities of different stakeholders and their impact on shaping the entrepreneurial process

- transferable organizational skills including working to deadlines, prioritising and delegating tasks, organising meetings and work time.


Assessment is carried out by a variety of methods including coursework (individual and group projects), examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different entrepreneurship-related areas. Graduates may find employment in existing businesses – i.e. large/multinational organisations (e.g. in product development/research) or in small-to-medium sized organisations (e.g. in business planning, growth, and operations/strategic management); they may create new businesses; they may work in areas pertaining to business support and advice (business planning and incubation, financing, skills training, firm internationalisation); in entrepreneurship policy (promoting innovation and enterprise development); or in entrepreneurship research and education.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online .

Visit the Entrepreneurship (MSc) page on the Royal Holloway, University of London website for more details!





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