• Jacobs University Bremen gGmbH Featured Masters Courses
  • Ross University School of Veterinary Medicine Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • Swansea University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Southampton Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Anglia Ruskin University Featured Masters Courses
University of Manchester Featured Masters Courses
Bocconi University Featured Masters Courses
Cass Business School Featured Masters Courses
Leeds Beckett University Featured Masters Courses
FindA University Ltd Featured Masters Courses

Entrepreneurship & Tourism - Strategic Management & Tourism

  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    October

  • Course Duration

    4 semesters incl. Master thesis and final exams

  • Course Type

    MA

Course content

The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master specialization ‘Strategic Management & Tourism’ comprises 4 semesters with 15 seminar weeks each including a total of 72 credit units of required courses, which equals a total of 1,080 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

The curriculum consists of modules clustering seminar blocks that are related in content.

Visit the Entrepreneurship & Tourism - Strategic Management & Tourism page on the MCI Management Center Innsbruck website for more details!

Loading...

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: MCI Management Center Innsbruck

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X