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"Entrepreneurship and innovation are essential for growth strategies in a world faced by technological disruption. This course will prepare you for these challenges and opportunities – whether in a large organisation, emerging-growth company or start-up.

We combine an academic foundation with practical experience to reinforce your skills. This may include an actual crowdfunding campaign or a project with companies in the SETSquared Partnership - Surrey, ranked number one university business incubator worldwide by UBI Global.

You can also tailor your individual experience through a choice of modules and final project, while benefitting from mentoring expertise to help you fulfil your career aspirations."

Jim Sears, Programme Leader

What you will study

In our MSc Entrepreneurship & Innovation programme, you’ll develop skills and concepts in core modules while optional modules let you develop an individualised experience.

You’ll study concepts including ideation and opportunity recognition, which is related to the entrepreneurial mind-set; business modelling, which has become increasingly important in the digital economy; and digital marketing, which embeds crowdfunding. 

In the second term, you’ll study product-market research and business planning, which you’ll apply in a project with start-up companies. You’ll also review innovation management, which looks at strategies of growth in large organisations.

We offer optional modules in both terms on topics such as Global Strategy, Marketing Analytics, and E-Business. If you have a science or mathematics foundation, modules in the Engineering faculty are available including artificial intelligence and the ‘internet of things’. 

The final project can be either a business plan or consulting project and reflects your cumulative learning experience.

Professional recognition

Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Study and work abroad

There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Course highlights

Every year, I am impressed with the quality of students as well as their unbridled enthusiasm for learning by doing which reflects our approach to entrepreneurship and innovation. I am also eager to see how the students use their experience to develop different career paths.

Last year, the MSc cohort had many significant milestones and achievements for which they can be proud.

Among other things, they:

  • Participated in the SETSquared Partnership Bootcamp
  • Raised almost £85,000 across six different crowdfunding campaigns in the module Digital Marketing & Social Media
  • Successfully designed and built five different mobile apps in the module Entrepreneurship & Digital Economy
  • Worked with companies in the SETSquared Partnership to develop product-market research as part of New Business Venturing module including the following companies and projects:
  • Allianz AG — online pet community
  • AMO.ai — online artificial-intelligence marketing service
  • Bespoke Business Software— cloud-based business management software
  • Macusoft — artificial intelligence-based eye treatment tool
  • No More Teabags – aerosol-based tea product.
  • Participated in two field trips to Microsoft business accelerator, Microsoft Scale Up London
  • For their final project, developed several consultancy projects and original business plans, some of which will launch real businesses.

Visit the Entrepreneurship & Innovation (MSc) page on the University of Surrey website for more details!

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